We are excited to announce the incredible technological advancement from Doritos that is set to change the gaming world.
With 30% of U.S. gamers reporting that the sound of crunching chips hampers their performance, Doritos has developed an innovative AI-powered tool to cancel out this noise during audio chats.
By applying the concept of noise-canceling headphones to gaming, Doritos aims to enhance immersion and cater to the 80% of Gen Z and millennial gamers.
Let’s delve into the development process and strategic implications of this game-changing technology.
Key Takeaways
- Doritos has released an AI-powered software tool that cancels out the crunch sound of its chips in audio chats, specifically targeting PC gamers.
- The tool was developed over six months by analyzing thousands of snippets of crunches and acts as a mic filter, allowing users to eliminate munching noises during multiplayer gaming.
- The goal of this innovation is to cater to the 80% of Gen Z and millennial consumers who identify themselves as gamers and find the sound of fellow players crunching chips to be a hindrance to their gaming performance.
- The project was spearheaded by Doritos U.K. arm and developed in collaboration with Smooth Technology, a creative engineering and design studio. The tool is available for download online, exclusively for Windows users, and requires users to provide their name and email address, allowing Doritos to gather valuable first-party data from the promotion.
The Problem: Crunch Noise Hindering Gamers’ Performance
The crunch noise of chips is a problem that hinders gamers’ performance. Many gamers, especially those who engage in multiplayer gaming, find the sound of fellow players munching on chips to be a distraction. This noise can disrupt focus and concentration, leading to decreased performance in gameplay.
Doritos, in response to this issue, has unveiled a revolutionary tech solution. They’ve developed an AI-powered software tool that cancels out the crunch sound of their chips in audio chats. This tool, targeted specifically at PC gamers, acts as a mic filter and eliminates munching noises during multiplayer gaming.
Doritos’ Breakthrough Solution: AI-Powered Crunch-Cancellation Tool
We have developed an AI-powered crunch-cancellation tool to address the issue of gamers’ performance being hindered by the crunch noise of chips.
The tool, designed for PC gamers, is available for download online and runs exclusively on Windows.
It was created by analyzing thousands of snippets of crunches over a period of six months. Similar to noise-canceling headphones, this software acts as a mic filter to eliminate munching noises during multiplayer gaming.
To activate the feature, users simply press a button.
The project was a collaboration between Doritos U.K. and Smooth Technology, a creative engineering and design studio.
By requesting users to submit their name and email address to download the tool, Doritos could gain valuable first-party data.
The launch was promoted through social media and out-of-home advertising placements.
How the Tool Works: Mic Filter and Activation Button
Our tool works by utilizing a mic filter and an activation button, providing gamers with the ability to eliminate munching noises during multiplayer gaming.
The mic filter is designed to specifically target and cancel out the crunching sound of Doritos chips, ensuring that it doesn’t interfere with the audio chat. When activated, the mic filter analyzes the incoming audio and applies advanced algorithms to identify and suppress the crunching noise.
This allows gamers to enjoy clear and uninterrupted communication with their teammates without the distraction of snack sounds. The activation button is conveniently located, allowing users to easily turn the filter on or off as needed.
With this innovative technology, gamers can now have a more immersive and focused gaming experience, free from the annoyance of crunching noises.
Collaboration With Smooth Technology: Engineering and Design Expertise
Continuing our collaboration, we partnered with Smooth Technology to leverage their engineering and design expertise for the development of this innovative crunch-cancellation software.
Smooth Technology, a creative engineering and design studio, played a crucial role in bringing this technology to life. Their deep understanding of audio technology and user experience helped us create a solution that effectively eliminates the crunch sound of our chips during audio chats.
By working closely with Smooth Technology, we were able to analyze thousands of snippets of crunches and develop a software tool that seamlessly integrates with the gaming experience.
Through this collaboration, we were able to combine our expertise in snack manufacturing with their technical knowledge to create a unique and effective solution for gamers.
Targeting the Gaming Market: Reaching Gen Z and Millennial Gamers
To effectively target the gaming market and reach Gen Z and millennial gamers, we consistently strive to develop innovative solutions that enhance their gaming experience. Our recent release of AI-powered software to cancel the crunch sound of Doritos chips in audio chats is one example of this commitment.
We understand that 30% of surveyed gamers in the U.S. find the sound of fellow players crunching chips to be disruptive to their performance. By providing a tool that eliminates this noise, we aim to improve the multiplayer gaming experience. This solution is available for download online and runs exclusively on Windows.
We developed this tool over six months by analyzing thousands of snippets of crunches. We believe that by addressing the specific needs and preferences of gamers, we can effectively engage with this audience and provide them with a more enjoyable gaming experience.
Download and Access: Submission of Name and Email Required
To access the crunch-cancellation software, gamers are required to submit their name and email address. This allows Doritos to gather valuable first-party data from consumers.
The software is available for download online and is compatible with Windows operating systems. Developed in collaboration with Smooth Technology, a creative engineering and design studio, the tool acts as a mic filter to eliminate the sound of crunching chips during multiplayer gaming sessions.
By clicking a button, users can activate the feature and enjoy a crunch-free gaming experience.
This innovation is part of Doritos’ efforts to engage with the gaming community, particularly Gen Z and millennial consumers who identify as gamers. The promotion for the software launch included advertising through social media and out-of-home placements, generating excitement among the target audience.
Marketing and Advertising Strategy: Hype Generation and First-Party Data
Our marketing and advertising strategy for the launch of the crunch-cancellation software aimed to generate hype and gather valuable first-party data from gamers. We collaborated with Smooth Technology, a creative engineering and design studio, to develop the tool.
Through social media and out-of-home placements, we generated excitement and anticipation among our target audience. To access the feature, consumers were required to submit their name and email address, allowing us to collect first-party data. This data will provide us with valuable insights into our consumers’ gaming habits and preferences.
Other Marketers’ Efforts: Unique Approaches to Engage With Gamers
Other marketers frequently explore unique approaches to engage with gamers. As the gaming industry continues to grow, companies are recognizing the importance of targeting this audience.
One example is Heineken Brazil, which recently debuted a gaming PC that doubles as a fridge for keeping beers cold. This innovative approach not only appeals to gamers’ love for technology but also taps into their desire for convenience and enjoyment while gaming.
Additionally, other marketers are ramping up their efforts to reach PC gamers specifically. They understand that PC gamers tend to be more invested in the hobby, as building a rig that can run modern games is expensive and time-intensive.
Noise-Canceling Headphones Trend: Applying the Concept to Gaming
Expanding on our exploration of unique approaches to engage with gamers, a growing trend in the gaming industry is the application of the noise-canceling headphones concept to enhance the gaming experience.
Noise-canceling headphones have gained popularity for their ability to block out background noise, and now Doritos is leveraging this concept in the gaming arena.
With the goal of reaching the 80% of Gen Z and millennial consumers who identify as gamers, Doritos has developed crunch-cancellation software that acts as a mic filter. Users can activate a button to eliminate munching noises during multiplayer gaming.
The software, developed in collaboration with Smooth Technology, a creative engineering and design studio, is available for download online and runs exclusively on Windows.
Additional Resources: Related Articles and Marketing Playbooks
We have compiled a list of related articles and marketing playbooks to provide additional resources for further exploration.
For successful marketing efforts, ‘9 campaigns that boosted the mood in 2022’ highlights McDonald’s, Old Spice, and Chipotle.
Another article, ‘High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty,’ discusses the challenges and opportunities for the streaming platform.
If you’re looking for marketing playbooks and webinars, check out the ‘Library resources’ section.
Additionally, ‘Company Announcements’ features press releases from G2A.COM, VDX.tv, Frintz, and The Martec.
Lastly, ‘Latest in Brand Strategy’ discusses the alleged welcoming of ‘defect ads’ by Amazon and its implications for retail media.
These resources will provide valuable insights and strategies for marketers looking to engage with their target audience effectively.
Frequently Asked Questions
How Long Did It Take to Develop Doritos’ Ai-Powered Crunch-Cancellation Tool?
It took us six months to develop Doritos’ AI-powered crunch-cancellation tool. We analyzed thousands of snippets of crunches for this revolutionary technology, which helps gamers eliminate background noise during multiplayer gaming.
What Percentage of Surveyed Gamers in the U.S. Find the Crunch Noise Hindering Their Performance?
Around 30% of surveyed U.S. gamers find the crunch noise hindering their performance. This information highlights the need for a solution like Doritos’ AI-powered crunch-cancellation tool, which aims to enhance the gaming experience.
Which Company Collaborated With Doritos to Develop the Crunch-Cancellation Tool?
Smooth Technology collaborated with Doritos to develop the crunch-cancellation tool.
What Information Do Consumers Need to Submit in Order to Download the Tool?
To download the tool, consumers need to submit their name and email address. This allows Doritos to gain valuable first-party data. It’s a simple process that enables users to enjoy a crunch-free gaming experience.
Besides Doritos, What Other Unique Approaches Are Marketers Using to Engage With Gamers?
Other marketers are exploring unique ways to engage with gamers, such as Heineken Brazil’s gaming PC that doubles as a fridge. These approaches aim to capture the attention of PC gamers who are invested in the hobby.
Conclusion
In the world of gaming, where every sound can make or break a player’s performance, Doritos has emerged as a hero with their innovative crunch-cancellation technology.
Like a skilled conductor silencing a noisy orchestra, Doritos’ AI-powered software tool cuts through the noise, enhancing the immersive experience for gamers.
With this groundbreaking solution, Doritos hasn’t only satisfied the cravings of gamers but has also solidified its position as a leader in catering to the needs of the gaming community.
Ava combines her extensive experience in the press industry with a profound understanding of artificial intelligence to deliver news stories that are not only timely but also deeply informed by the technological undercurrents shaping our world. Her keen eye for the societal impacts of AI innovations enables Press Report to provide nuanced coverage of technology-related developments, highlighting their broader implications for readers.
